TechSmith talks user experience

http://refresh-detroit.org/2008/02/29/march-19-2008-refreshing-snagit-a-case-study-for-focusing-on-the-user-experience/

Refresh Detroit is hosting Barb Hernandez from TechSmith to talk about how they evolved their Snagit product to focus on the experience of the user that leads to the conversion from interested person to customer.