Susan Weinschenk to Speak on User Interface Design for the Baby Boomers and the Net Generation

The Michigan Usability Professionals' Association in combination with Quicken Loans invites you to an exciting and engaging evening of insights on the design of the user experience.

Design for Two Different Generations: A User Experience Challenge Tuesday August 21st, 2007

Susan Weinschenk
Cheif of Technical Staff, Human Factors International

ABSTRACT
We all know about the Baby Boomers… they are a huge demographic, there are a lot of them, and they are now aging…. but did you realize that there is a new generation that outnumbers the boomers? Called the “Net Generation” these are people who are born between 1977 and 1996. There are 8 million in the US and over 2 billion worldwide. And they are joining your organization and usability group as employees. They also may be a critical part of your current and upcoming target audience for the products you sell and/or the interfaces you design.

These generations are very different. In this session Dr. Susan Weinschenk will explore the two groups, their impact on the design of the user experience, and how their expectations, experience, use of technology and social collaboration will radically change the interfaces you design and the way you work.

SPEAKER
http://www.humanfactors.com/about/susan.asp
Dr. Susan Weinschenk is Chief of Technical Staff at Human Factors International. She has been an industry leader in the field of usability engineering for over 25 years. Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University, with three books on usability published by John Wiley and Sons.

WHEN
Tuesday August 21, 2007
6:00-8:30PM (Food and networking at 6, program begins at 7)

WHERE
Quicken Loans, Inc.
20255 Victor Pkwy.
Livonia, MI 48152-7018
http://www.quickenloans.com/
Map: http://maps.google.com/maps?f=q&hl=en&geocode=&q=20255+victor+parkway,+livonia,+MI&sll=37.0625,-95.677068&sspn=41.224889,62.226563&ie=UTF8&z=16&iwloc=addr&om=1

There is plenty of free parking outside the building. Come in the main entrance, take the elevators to the 3rd floor, and go right to the Puerto Rico room. Signs will be posted once you are in the building.

COST (includes food and beverage)
$5 Students, $10 UPA members, $20 all others

REGISTER
RSVP to events@miupa.org